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“There must be a better way to make the things we want, a way that doesn't spoil the sky, or the rain or the land.” 

- Paul McCartney

My journey towards sustainability began with a simple thought: I want to create jewellery that doesn’t cost the earth. And by that, I don’t mean the price tag, but rather the impact on this beautiful planet we call home. This desire sparked a passion in me to delve deeper into sustainability and eco-conscious practices, striving to transform my business into a truly sustainable venture.

Am I there yet? Honestly, no. However I’m committed to this path and eager to share every step of this journey with you. Together, we can embrace eco-conscious choices and celebrate the beauty of mindful craftsmanship.

ECO aware &  Sustainability promise/policy

Please know that the policy is currently a working document.

I believe in offering you more than just jewellery; it's about sharing a philosophy that resonates with your values. Here's an in-depth look at the pillars that define my brand:

  • Carbon Positivity: Embarking on a journey towards environmental stewardship, I officially joined in July 2020, marking a pivotal step in our commitment to sustainability. Through this collaboration, we actively contribute to the reduction of greenhouse gases by funding the planting of 12 trees every month. This initiative alone translates to the removal of over 1 tonne of CO2 from the atmosphere.  This conscientious effort is more than a mere action; it's a testament to our identity as an eco-aware business and brand. Our aspiration reaches beyond just being carbon-neutral; we strive to be climate positive, aiming to have a net-positive impact on the environment.  Achieving carbon neutrality involves addressing Scope 1, Scope 2, and Scope 3 emissions. These encompass direct emissions from owned or controlled sources (Scope 1), indirect emissions from the generation of purchased energy (Scope 2), and other indirect emissions along the entire value chain, including both upstream and downstream activities (Scope 3). To delve deeper into these scopes and our holistic approach, click here.  In adopting such comprehensive measures, we not only align with the principles of sustainability but actively contribute to a world where our brand not only leaves a minimal footprint but also contributes positively to the global climate. 

  • Metals: I exclusively employ post-consumer and closed-loop recycled golds, along with Single Mine Origin (SMO) golds, reflecting a commitment to sustainability and responsible resourcing. While recycled platinum or palladium acquisition remains a challenge, should you commission a piece in these metals, I passionately advocate for the use of recycled materials wherever feasible.  For over a decade, my alliance with two trusted metal suppliers underscores a profound assurance of responsible sourcing. The decision to favour recycled gold over mining is not just rooted in environmental concerns but extends to combatting CO2 emissions and mitigating the use of chemicals in gold mining processes. With less than 18 years' worth of underground gold reserves left, the urgency for sustainable practices is evident.  Consider this: approximately 201,296 tonnes of gold have been mined to date. The staggering contrast in CO2 emissions between recycled and freshly mined gold is monumental, with recycled gold emitting hundreds of times less CO2. This stark difference underscores my preference for recycled gold over Fairtrade or fair-mined alternatives.  To delve deeper into the distinctions between Fairmined gold and Fairmined Ecological gold, I invite you to explore here.

  1. Cookson gold "At Cooksongold, we want to make a precious commitment to all our customers. Our full range of gold and silver bullion products are now made using 100% recycled precious metals. All of our gold and silver sheet, wire, tube and grain will be made using 100% recycled precious metals, fully traceable and equal in quality to unrecycled precious metals.Moving forward, any gold and silver bullion you purchase from us will be 100% recycled and supplied with a card of authenticity to ensure that as the jewellery maker, you can ensure that that the pieces you make are eco-friendly. "

  2. Euro findings "At Euro Mounts and findings, all our platinum, gold and silver bullion, castings and mounts are made from 100% recycled  precious metal" 

  3. SMO gold - Betts Metal. 2Every ounce of our gold can be traced to mines that are accredited with the highest responsibility standards. These mines provide vital social, environmental and cultural support to local communities" There's also no use of Mercury in the mining process of SMO gold.

  • 9ct gold: While I've always had an appreciation for the unique allure of 9ct gold, my ongoing research, interactions with customers and others within the trade have led me to reevaluate its place in my repertoire. It was a moment of revelation when it suddenly clicked that 375 parts gold per 1000 meant 37.5% gold leaving me with a sense of unease creeping in. As I've distanced myself from materials like gold vermeil, I've begun to feel similarly about 9ct gold. I pledge to be exclusively working in 14ct and 18ct recycled and/or SMO gold by the end of 2024. The exception will be for melt ups, however I will encourage customers to add additonal gold to bring your alloy up to 14ct. Old 9ct golds alloys often fall below hallmarking standards due to greatly improved testing which is done by a type of X-ray machine.

  • Conscious Production: In an unwavering commitment to sustainability, I adhere to a conscientious approach in crafting each piece. Embracing a "made-to-order" philosophy, I engage in very small, one-off productions deliberately designed to curtail the consumption of valuable resources. This mindful strategy ensures that our creations transcend the confines of stock boxes, where resources may otherwise lay dormant.  My ethos resolutely rejects overconsumption, and this principle is not just a component but the very foundation of my business. I intentionally refrain from selling to multiple retailers, turning down opportunities for expansive growth to remain steadfast in my convictions. This decision is a testament to the core values upon which my brand is built.  Operating in this manner is not merely a business strategy; it is a dedicated effort to minimise waste. Raw materials are sourced judiciously, brought in only as and when needed, with minimal exceptions granted to precious stones. This meticulous approach ensures that every piece of jewellery that comes into existence is purposeful, born with a distinct intent and story to tell.

  • Gemstones: I exclusively procure diamonds, sapphires, and other stones from a select group of suppliers with whom I have cultivated a trusted relationship spanning at least 10 to 20 years. These individuals and businesses are not just sources; they are partners in my commitment to sustainability, assuring me that all their offerings have been responsibly sourced.  Dedicated to furthering my ethical practices, I embrace recycled diamonds and Ocean diamonds, the latter representing a groundbreaking approach with zero involvement in traditional mining. As part of my evolving sustainability journey, I am actively transitioning towards using exclusively recycled or Ocean diamonds for white rounds with diameters of 1.5mm and under in my creations. This transition, aimed at completion by June 2022, underscores my dedication to responsible sourcing and environmental consciousness. Stay tuned for updates on this transformative endeavour. My main suppliers include A.E.Wards, Nineteen48 and Bjorn

  • Social Responsibility: Since November 2022, I have proudly undertaken the role of a monthly 1ct supporter for Diamonds for Peace, marking a significant stride in my commitment to sustainability and ethical practices. At the heart of Diamonds for Peace lies a visionary goal – "A world in which diamonds are mined, cut, and processed with humanitarian and environmental considerations."  By being a monthly supporter, I actively contribute to the impactful initiatives spearheaded by the Diamonds for Peace team. This involvement extends to supporting efforts dedicated to improving the working conditions and social status of artisanal diamond workers in developing countries, with a particular focus on Africa.  This engagement transcends the traditional boundaries of business, representing a conscientious choice to play a role in the broader global landscape. It underscores my dedication to not only crafting beautiful and meaningful jewellery but also actively participating in initiatives that drive positive change within the diamond industry. To learn more about how Diamonds fo Peace work please visit here.

  • Gold Plating: As of January 2020, a conscious decision was made to cease offering gold plating or gold vermeil as finishes on my products, marking a pivotal moment in my sustainability journey. This deliberate choice was guided by a commitment to environmental responsibility, as the processes involved in gold plating often entail the use of harmful chemicals. Additionally, considering the gold lost from wear, I recognized gold plating and gold vermeil as inherently wasteful products.  This stance is not solely about environmental impact; it also underscores a commitment to providing value to customers. By eliminating gold plating and gold vermeil, I aim to prevent an ongoing cycle of re-plating, which can be both costly and inconvenient for the wearer over time. This decision is a testament to my belief that jewellery should not only be aesthetically pleasing but also stand as a durable and enduring investment.

  • Chemicals: In our relentless pursuit of sustainable practices, a transformative shift has taken place within our workshop. Every chemical, including pickling solutions, has been meticulously replaced with natural alternatives. This strategic move isn't just a change in methodology; it's a conscious effort to reduce our environmental footprint and minimize the impact on our planet.  Furthermore, aligning with our commitment to both your well-being and the environment, we have chosen to no longer offer a high polish finish. This decision is rooted in the understanding that the compounds involved in achieving a high polish can be harmful not only to the environment but also to the respiratory health of our artisans. This choice is more than a shift in aesthetics; it's a proactive step towards fostering a healthier workspace and contributing to a cleaner, greener Earth.  In addition, I am actively involved in ongoing efforts to shape sustainability standards in the industry. Specifically, I have played a role in initiating UK guidelines for the responsible disposal of waste chemicals, such as pickling solutions, within the jewellery sector. This collaborative endeavor represents a commitment to not only transform our own practices but also to contribute to industry-wide sustainability initiatives.

  • Eco-Friendly Packaging: In our commitment to sustainable packaging, every element, from jewellery boxes to postal materials, is a testament to our dedication to environmental responsibility. Our packaging materials, including jewellery boxes, postal boxes, business cards, tissue paper, parcel tape, and envelopes, are crafted from 100% recycled material. Embracing a cradle-to-cradle approach, they can be recycled, composted, and even include plantable elements, embodying our ethos of mindful consumption and regeneration.  Our jewellery boxes, made from 100% recycled paper with FSC certification (C153455), exemplify our commitment to responsible sourcing and eco-conscious production. Pouches and tote bags, fashioned from 100% fairtrade cotton, not only echo sustainability but also offer a reusable and compostable solution at the end of their life cycle. Even our paper bags, recyclable and compostable, represent a meticulous design where only a tiny end requires cutting before disposal.  As part of our continuous innovation, we're excited to share that we are in the advanced stages of developing unique biodegradable high-end jewellery boxes. This forthcoming addition to our packaging lineup will further underscore our commitment to pushing the boundaries of sustainable luxury.

  • Postage: In our commitment to sustainable practices, I exclusively rely on Royal Mail for all external postal requirements.  This strategic choice isn't just about reliable delivery services; it's a conscious alignment with a partner dedicated to environmentally responsible practices. To learn more visit

  • Transport: In embodying the principles of sustainable living, both as a business and an individual, I've consciously chosen to forgo the use of a vehicle for daily commuting. In fact, I don't own a car at all. My commitment extends beyond the avoidance of conventional transportation; every day, I stride purposefully, walking the 45 minutes to the workshop, occasionally incorporating a brisk run. On rare occasions, I opt for public transport.  This choice isn't just about reducing carbon emissions; it's a deliberate lifestyle decision reflecting my dedication to a lower environmental impact.

  • Continuous Improvement: In my relentless pursuit of sustainability, a pivotal focus lies on minimizing waste generated in the workshop. This is not merely an aspiration; it's an active commitment to reducing our ecological footprint. Collaborating closely with suppliers, a significant number of whom have already transitioned to recyclable packaging, marks a positive step forward. However, this is just the beginning. The ongoing mission is to continually enhance and refine this aspect of the business, fostering a culture of continuous improvement. 

  • Workshop: In the transformative landscape, Our workshop, the Brighton Jewellery Collective, is poised for a profound evolution—a transition into a sustainable workshop. This momentous shift signifies more than just a change in infrastructure; it represents a paradigm where every jeweller renting a space within will be bound by a set of practices dedicated to sustainability. This intentional transformation is not merely a step; it's a leap towards creating an environment where conscious craftsmanship converges with ecological responsibility. The prospect of this transition is not just exciting; it's a testament to Our unwavering commitment to shaping a greener, more sustainable future in the world of artisanal jewellery.

My ultimate aspiration is for your Rebekah Ann Jewellery to transcend mere adornment. I am dedicated to ensuring that each piece leaves as little environmental impact as possible—a commitment reflected in every facet of our crafting process.  In crafting these meaningful pieces, my aim is to deliver not just luxury but a conscious, sustainable luxury that doesn't burden the Earth, both environmentally and economically. Your investment in Rebekah Ann Jewellery isn't just a transaction; it's a choice for elegance that aligns seamlessly with eco-conscious values.  Thank you for joining me on this journey towards a greener, more sustainable future in the world of artisanal jewellery. Here's to adorning yourself with pieces that carry not just beauty, but a profound commitment to a better, more sustainable world. Welcome to the realm where luxury doesn't cost the Earth— instead striving to preserves it.

If you have any suggestions please do feel free to contact me.


Are you looking for more information on eco jewellery and what makes a jewellery company eco and sustainable please visit

Navigating the intricate world of jewellery-making, particularly the nuances of being a goldsmith and a sustainable jeweller, often involves grappling with industry-specific language. To ensure clarity and consistency in communication, I actively engage with the Jewelry Glossary Project. This effort isn't merely about semantics; it's a deliberate step to align customers, goldsmiths, jewellers, and sellers under a common lexicon. By fostering this shared reference, we cultivate a culture of transparency across the entire spectrum of our industry, ensuring that the language we use becomes a conduit for clear understanding and ethical practice.

The goal of the Jewelry Glossary Project is to create shared definitions of key terms within the jewelry industry for use by the trade and the public. The project was launched to increase transparency throughout the supply chain, by building consensus on definitions for key terms and creating accountability for their usage. 

Pricing my work

I want to be transparent with my business and brand which is why I continually work on providing as much information for you on how I and the industry work. I’ve explained why I do not offer discounts or run black Friday weekend offers in blogs and also why I sell on very few other platforms, so I decided it would be useful to understand my costing. Here’s everything that goes into the price of your new item of jewellery.

  • Materials: This is the metal, stones, anything needed to make the actual item of jewellery.

  • Services: Examples include Hallmarking (when over 0.95g) Setting when a certain setting type and specialist equipment is needed, I outsource for this and use x2 local setters.

  • Overhead/running costs percentage: This is for workshop running costs, insurance, industry body registrations etc

  • Packaging costs: This is the tape, postal boxes, jewellery boxes, tissue paper, cards and postage when required.

  • Other: Anything else needed to make and get your item of jewellery to you.

  • Tax 

  • My hourly rate

Offering discounts or running black Friday deals and selling via 3rd party directly effects an independents income. The only way to avoid this is to build in extra costs so that when you run a discount, its not a hit on actual income. But most independents don't do this (but large companies do!) This list above is all the direct costs involved to make your item of jewellery and this is before making any profit for the business. There are other aspects that go into costing which I will be adding. This includes designs/sourcing materials, travel to collect items, training etc. 

When people are selling items of solid gold jewellery cheap, it means cost’s are being missed. An independent or small brand will always cost more as large companies get huge discounts for buying in bulk. But when an independent is selling something below market value or "cheap" they likely aren’t sitting and pricing their work correctly, missed items from the list above and not paying themselves or their employees properly. Sometimes its because its someone's hobby and don't need to make money but sadly without realising they under value the market. These individuals may also be missing legal services like hallmarking due to not knowing the legal aspect of selling jewellery here in the UK and in other countries. It also means they aren’t making any profit for the business to enable it to grow or to support itself say when equipment breaks or repair's are needed.

If you have any questions at all about my services, costing etc please do reach out. I hope that you have found this page useful.


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